As I Am Rice Water Shampoo, Conditioner & Rice Water Set

As I Am

As I Am: Professional Haircare for Naturally Curly Hair

As I Am is a leading brand in natural haircare, specially developed for those with curly, coily, kinky, and afro-textured hair. The brand is known for its deeply nourishing and moisturizing formulas that enhance the health and beauty of natural curls — without the use of harsh ingredients. From gentle cleansing to intensive styling, As I Am offers a complete routine that perfectly meets the needs of textured hair.

Scientifically backed formulations

What makes As I Am stand out is its combination of natural ingredients and scientific research. Each product is carefully developed to suit the unique structure of curly and coily hair. Key ingredients such as coconut oil, shea butter, castor oil, aloe vera, green tea, and zinc gluconate are blended to strengthen hair, soothe the scalp, and define curls with precision and care.

Perfect for all curl types, from 3A to 4C

As I Am products are ideal for all curl patterns across the curly and coily spectrum, from type 3A to 4C. They support natural curl definition, reduce frizz, improve manageability, and nourish hair from root to tip. Whether you have loose curls or tight coils, As I Am delivers hydrated, soft, and resilient curls.

Free from harsh ingredients, CG-approved and vegan

All formulas are free from sulfates, silicones, parabens, mineral oils, and drying alcohols. This makes them suitable for daily use and ideal for sensitive scalps. Most products are Curly Girl Method (CGM) friendly, vegan, and cruelty-free, aligning with conscious, effective haircare routines.

Famous for the Coconut and Long & Luxe ranges

As I Am has earned global recognition with favorites like the Coconut CoWash, a gentle cleanser that hydrates while cleansing, and the Long & Luxe range, which focuses on promoting growth and reducing breakage. With deeply nourishing leave-ins, stylers, and treatments, there’s a perfect solution for every curl type and hair need.

Buy As I Am from the specialist: ayhair.nl

At ayhair.nl, you’ll find the complete collection of As I Am products. We are specialists in natural curly haircare and source our stock directly from the official Dutch distributor. This means you are guaranteed authentic products, fresh inventory, and a reliable, trustworthy service.

Treat your curls with the care they deserve

Discover the power of plant-based haircare and experience the difference. Order your favorite As I Am products today at www.ayhair.nl and find out why this brand is loved by curly hair communities all over the world.